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Beyond ordinary
I’m drawn to things that make me pause. A small detail, an unexpected connection, a story with heart. That’s often where an idea begins.
See the workI bring stories to life through digital experiences, motion, and design that makes complex ideas clear.
With 13 years in design, I lead the Digital Experience vertical at Design Studio, KPMG Middle East’s in-house creative studio—guiding creative direction and helping designers grow.
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How I work
The same five phases whether the outcome is a journey, a platform, a film or an environment. I standardised them for the studio; the team runs on them now.
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What people say
Get in touch
Have a challenge in mind? I’d love to hear it.